The National Press Association (ANP), which represents newspapers and print media in Chile, joined the SPUR Coalition alongside the Inter American Press Association (IAPA) and five other media organizations from the region. The announcement was made on Tuesday in a joint statement.
According to Diario Financiero, the international alliance promotes standards for traceability, recognition and licensing of content used by artificial intelligence (AI) systems. Traceability means being able to track a text: knowing who used it, when and for what purpose.
In addition to ANP and IAPA, the Argentine Newspaper Association (ADEPA), Mexico's Alianza de Medios MX, the Colombian News Media Association (AMI), Brazil's National Newspaper Association (ANJ) and the Peruvian Press Council (CPP) joined.
SPUR stands for Standards for Publisher Usage Rights, meaning standards governing publishers' usage rights. It was created by British media organizations BBC, Financial Times, Guardian Media Group, Sky News and Telegraph Media Group. The European group Mediahuis and the US news agency The Associated Press later joined as founders.
Over time, other industry organizations joined, including the World Association of Newspapers and News Publishers (WAN-IFRA), FIPP, News/Media Alliance and Newsworks, among others.
The coalition's main objective is to develop technical standards that make it possible to know when and how an AI system uses journalistic content. With that information, media outlets could demand attribution, control usage and potentially charge licensing fees.
In June, SPUR published its Content Telemetry Standard, a standard for "telemetry," or remote measurement, intended to give publishers data on that usage and a common language for measuring and reporting it. The sources do not specify whether any Chilean media outlet already uses it.
For news readers, this addresses a concrete problem: AI assistants answer questions using information that often comes from media outlets, without the user visiting the website or the outlet receiving revenue. The associations argue that this dynamic affects intellectual property and journalism's economic sustainability.
According to the statement, this is the first time media organizations from the Americas have joined this global initiative in a coordinated way. They seek to represent regional needs in the standards, give their members traceability tools and promote more balanced and transparent licensing arrangements with AI platforms.
The organizations said participation would benefit media outlets of all sizes, from large groups to regional and local outlets. The statement does not mention signed agreements with specific technology companies or timelines.
The next step, according to the statement, is to coordinate common positions on intellectual property. SPUR maintains dialogue with technology companies so its standards can be applied internationally.
